Dronload is one of the first photo/video banks focused entirely on shots taken by drones. The original idea was to create a place where designers, movie makers, and ad agencies could find high-quality shots taken from the sky as a cheaper alternative to paying for custom aviation work.
One of the key requirements for this project was an innovative user interface that would be intuitive to use for both buyers and sellers.
Besides the development of the application itself we got in charge of the marketing strategy and branding of the project as well. That allowed us to take the holistic approach and help Dronload to become what it is today.
What can we do better?
We did several usability tests with a well chosen user sample. In every test we introduced user to few scenarios that he tried to follow on 5 different websites. For these websites we chose stock.adobe.com, pixabay.com, depositphotos.com, istockphoto.com, pexels.com.
The output of the research was a report describing our observations. This report was beneficial not just for our design team but also for the client who could better understand how people interact with sites like these.